Pixar

The Cell Phone of Games: Notes from Toy Fair 2003

In February 2003, a blizzard later known as the President’s Day Storm shut down most of Manhattan and made it nearly impossible to get to the Jacob Javits Center, where the American International Toy Fair was set up that week. I was supposed to be at booth #6250 in the Specialty Source section on the 1st floor, debuting Tall Tales Pocket Edition. I made it. So did most of the other indie game makers — on foot, dragging suitcases of inventory through snow that was deeper than the wheels on the suitcases. It was my first Toy Fair, my first time designing a custom trade show booth, my first experience learning the ins and outs of NYC union labor…check with an electrician before you plug or unplug ANYTHING!