Product-Design
This Happened, or It Will
Frank Reader sings for the Trashcan Sinatras, a Scottish band my wife and I have loved for decades. A few years ago he ran one of those fan campaigns: a small pledge, and he’d record himself reading a children’s book aloud. Most people asked him to read for their kids. I asked him to read for my wife.
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The Velveteen Rabbit Test
Every product worth building has a test. One question you can put to any decision — a line of prose, a sound, a screen, a word on a button — that tells you honestly whether you’re building the right thing. Most teams never find theirs. They write values instead, which is a different exercise, and a much safer one.
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